Lovevery Sensory Strands Redesign
The Sensory Strands are an add-on set for The Play Gym, designed to engage infants as they begin looking and reaching upward. With the Play Gym’s updated design, the strands needed to feel fresh, cohesive, and balanced while still standing on their own as a beautiful product.
The original pattern included several colors and visual elements that no longer aligned with the updated Play Gym or the Lovevery brand. I reviewed the color balance across the four distinct learning zones and the mat, identifying opportunities to use underrepresented brand swatches and create an additional play zone that fits in visually as well as providing a distinct experience for older babies.
We explored dozens of watercolor pattern directions, narrowing them down to options that added movement, softness, and life without competing with the already colorful activity zones below. The final design uses a gradual rainbow of color, combining solids with original watercolor patterns to draw attention upward while supporting the developmental purpose of the original play gym.
